More Danville, FL experiences included waking up to the goats on the roof experience. The staircase is for their viewing pleasures and the 'green roof' is for the afternoon snack. Want to join the goats on the roof?
At a resort conference many years ago, the keynote speaker, a former Disney Imaginary, spoke of the need to give guests 'something to talk about around the water cooler on Monday'. Experiential travel has taken on a new dimension with social media. Photos of you doing something 'interesting' is the new-new and bragging rights are exponential.
Do not underestimate the consumer's desire to take that interesting pic to share. It is a pillar of the next wave of Yolo/bucket list travel.