Kiss The Ground - documentary about Soil.
We have had hardy internal debates about our newly chosen brand name, DIRT Realty. It's short, catchy and less forgettable than say... "blah, blah Real Estate firm" etc.
It also has negative connotations, we get it. "Dirty", "Dig up Dirt"... but these are in the eye of the beholder. If you truly understand the importance of healthy dirt, and how soil effects our daily lives and human futures, Dirt becomes clearer. It was not lost our us this larger vision. Our real estate company desires to make a real difference in the properties we touch and to deal in unique property transactions which improve the earth our fellow inhabitants here.
For more info, ASK DIRT or watch - https://kisstheground.com