Wynwood. Urbanism. Place making ground zero.
If you took the worst neighborhood and made it the most trendy and coolest. You'd be Tony Goldman. If you don't know Tony Goldman... you don't understand our modern city or the evolution which made places like SoHo, Miami Beach, Detroit or Wynwood great, again - https://en.wikipedia.org/wiki/Wynwood_Art_District
What's cooler than cool?